Consistency creates commitment from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Consistency creates commitment by leveraging the psychological principle that people want to be seen as consistent with their past actions and commitments. When individuals make a small commitment, they are more likely to make bigger commitments in the future to remain consistent with their initial choice. This principle is based on the idea that people have a deep-seated desire to appear consistent in their actions and beliefs. By starting with small commitments, such as agreeing to a minor request or signing up for a free trial, individuals are more likely to follow t...
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