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Reciprocity can influence decisions from "summary" of The Psychology of Persuasion by Kevin Hogan
Reciprocity is a powerful force that can shape our decisions in ways we may not even realize. When someone does something for us, we feel a sense of obligation to repay the favor. This principle is deeply ingrained in our social interactions and can influence our behavior without us even consciously recognizing it. The concept of reciprocity can be seen in various aspects of our daily lives, from small gestures of kindness to larger acts of generosity. For example, when someone holds the door open for us, we are more likely to return the favor in the future. This principle operates on a subconscious level, guiding our actions and decisions in ways that align with our social norms and expectations. In the realm of persuasion, understanding the power of...
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