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Utilize social proof to strengthen your argument from "summary" of Mapa da persuasão by Gislene Isquierdo
When you want to make a strong argument, it's essential to bring in social proof to back up your claims and convince your audience. Social proof involves using evidence from others to support your point of view, making it more persuasive and compelling. This evidence can come in various forms, such as testimonials, reviews, statistics, or endorsements from credible sources. By leveraging social proof, you can tap into the power of social influence and strengthen your argument significantly. One of the main reasons why social proof is so effective is that people tend to trust the opinions and experiences of others. When they see that other people have had positive results or experiences related to your argument, they are more likely to believe in its validity and relevance. This creates a sense of credibility and trustworthiness around your argument, making it more convincing and persu...
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