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Building rapport is the first step in persuasion from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
Building rapport is the foundation of any successful persuasion attempt. Without establishing a connection with the person you are trying to persuade, your message is likely to fall on deaf ears. When you take the time to build rapport, you are showing the other person that you care about them and that you value their thoughts and opinions. This creates a sense of trust and openness that is essential for effective communication. Rapport-building is all about finding common ground with the other person. This could be through shared interests, experiences, or even just a similar sense of humor. By showing that you are on the same wavelength as the other person, you are more likely to be able to influence them positively. One of the key ways ...
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