Attitudes are evaluations of people, objects, or ideas that influence behavior from "summary" of The Handbook of Social Psychology by Daniel Todd Gilbert,Susan T. Fiske,Gardner Lindzey
Attitudes are pivotal in understanding human behavior. They serve as evaluations of people, objects, or ideas that shape how individuals interact with the world around them. These evaluations are not fixed; rather, they can fluctuate based on various factors such as personal experiences, social influences, and cognitive processes. When individuals form attitudes towards something or someone, these evaluations can significantly impact their behavior. For instance, if someone holds a positive attitude towards a particular brand, they are more likely to purchase products from that brand. On the contrary, if someone has a negative attitude towards a certain political ideology, they may actively avoid engaging with individuals who support that ideology. Attitudes can be ex...
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