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Behavioral economics: understanding decisionmaking processes from "summary" of Gatilhos mentais by Gustavo Ferreira
Behavioral economics dives deep into the fascinating world of decision-making processes, shedding light on the intricate mechanisms that drive human behavior. By exploring how individuals make choices under various circumstances, this field provides valuable insights into why people act in certain ways. One of the key principles of behavioral economics is the recognition that individuals do not always make rational decisions based on complete information. Instead, our choices are often influenced by a myriad of factors, including emotions, cognitive biases, and social norms. Understanding these underlying forces can help us comprehend why people make seemingly irrational choices in certain situations. By studying behavioral economics, we can gain...
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