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Building relationships to enhance persuasion efforts from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
Building relationships to enhance persuasion efforts is an essential strategy that can significantly improve your ability to influence others. By establishing rapport and trust with your audience, you can create a foundation that makes it easier to convince them of your ideas or arguments. When people feel a connection with you, they are more likely to listen to what you have to say and be open to being persuaded. This is because relationships are built on mutual understanding and respect, which can make it easier to communicate effectively and gain the cooperation of others. In the context of persuasion, building relationships involves taking the time to get to know your audience, understanding their needs and preferences, and showing genuine interest in their thoughts and opinions. By demonstrating empathy and authenticity, you can establish a bond that makes it more likely for them to be swayed by your arguments. Moreover, building relationships can also help you anticipate and address any potential objections or concerns that your audience may have. By fostering a positive and trusting relationship, you can create an environment where people feel comfortable expressing their doubts or reservations, allowing you to tailor your persuasive efforts accordingly.- By focusing on building relationships with your audience, you can enhance your ability to persuade them effectively. By establishing trust, rapport, and understanding, you can create a strong foundation that makes it easier to influence others and achieve your desired outcomes.
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