Utilizing social proof can influence behavior from "summary" of Persuasão by Maytê Carvalho
The idea that people tend to follow the actions of others is not a new concept. In fact, it has been observed throughout history that individuals are more likely to engage in a particular behavior if they see others doing the same. This phenomenon, known as social proof, plays a significant role in influencing human behavior.
Understanding the power of social proof can be a valuable tool in persuading others to act in a certain way. By showcasing the actions or behaviors of a group of people, individuals are more likely to believe that what they see is the correct course of action. This sense of validation can be a powerful motivator for individuals to follow suit....
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