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Creating a sense of belonging can increase persuasiveness from "summary" of O Poder Da Persuasão by Robert B. Cialdini
One of the most powerful ways to enhance the persuasiveness of a message is by creating a sense of belonging in the audience. When people feel like they are part of a group or community, they are more likely to be influenced by the messages that come from that group. This is because human beings have a deep-seated need to belong and be accepted by others. By tapping into this fundamental human desire, persuaders can make their messages more compelling and effective. When individuals feel like they are part of a larger group that shares their values or beliefs, they are more likely to be swayed by arguments that align with those values and beliefs. This sense of belonging can create a sense of unity and solidarity that enhances the p...
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