Persuasion involves changing someone's attitudes or beliefs through communication from "summary" of The Handbook of Social Psychology by Daniel Todd Gilbert,Susan T. Fiske,Gardner Lindzey
Persuasion is a complex process that involves the alteration of individuals' attitudes or beliefs by means of communication. This communication can take various forms, such as verbal messages, written texts, or visual images, and may be delivered through different channels, including face-to-face interactions, mass media, or social media platforms. The ultimate goal of persuasion is to influence people's thoughts, feelings, or behaviors in a certain direction, often in order to promote a particular idea, product, or cause. In order to effectively persuade others, communicators must be able to understand their audience's existing attitudes and beliefs, as well as the factors that shape these cognitive structures. This requires a thorough knowledge of psychological principles related to persuasion, such as cognitive dissonance, social influence, and message processing. By leveraging this knowledge, persuaders can tailor their messages to be more co...Similar Posts
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