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Effective salespeople focus on providing solutions to customer problems from "summary" of Making Major Sales by Neil Rackham

To be successful in major sales, it is crucial for salespeople to shift their focus from simply selling products or services to providing solutions to customer problems. This shift in mindset is essential because customers are not interested in buying products or services for the sake of it; they are looking for ways to solve their specific needs and challenges. By understanding and addressing these needs effectively, salespeople can build trust and credibility with their customers, ultimately leading to successful sales. When salespeople focus on providing solutions to customer problems, they demonstrate a genuine interest in helping customers achieve their goals. This approach goes beyond simply pushing a product or service and instead involve...
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    Making Major Sales

    Neil Rackham

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