Be persistent and follow up consistently with potential clients from "summary" of Selling to Big Companies by Jill Konrath
In order to successfully sell to big companies, it is essential to be persistent and consistently follow up with potential clients. This is because these organizations are often inundated with numerous sales pitches and it can be easy for your message to get lost in the shuffle. By being persistent, you demonstrate your commitment and dedication to working with them, which can help to build credibility and trust.
Following up consistently is also crucial because it keeps you top of mind with the client. In many cases, it may take multiple touchpoints before a potential client is ready to move forward with a purchase. By staying in regular contact, you increase the likelihood that they will remember you when the time comes to make a decision.
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