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Sales is a predictable science, not an art from "summary" of The Sales Acceleration Formula by Mark Roberge
Sales is not an art, but a science. It is predictable and can be measured and optimized like any other scientific process. By following a data-driven approach, sales teams can achieve consistent and scalable results. This approach involves identifying key metrics, experimenting with different strategies, and continuously refining the sales process based on data and feedback. One of the key principles of this scientific approach to sales is the concept of a "sales funnel". This funnel represents the different stages that a potential customer goes through before making a purchase. By understanding the dynamics of the sales funnel, sales teams can ...
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