Use the contrast principle to make your offers more appealing from "summary" of Sell More with Science by David Hoffeld
The contrast principle is a powerful tool that can help you make your offers more appealing to potential customers. By presenting your product or service in comparison to another option, you can highlight its unique benefits and advantages. This makes your offer stand out and appear more attractive in the eyes of the consumer. When using the contrast principle, it's important to choose the right comparison to make your offer look more favorable. For example, if you're selling a premium product, you might compare it to a lower-quality alternative to showcase its superior features and benefits. This can help potential customers see the value in choosing your offer over others in the market. Additionally, framing your offer in contrast to a less de...
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