Use the contrast principle to make your offers more appealing from "summary" of Sell More with Science by David Hoffeld
The contrast principle is a powerful tool that can help you make your offers more appealing to potential customers. By presenting your product or service in comparison to another option, you can highlight its unique benefits and advantages. This makes your offer stand out and appear more attractive in the eyes of the consumer. When using the contrast principle, it's important to choose the right comparison to make your offer look more favorable. For example, if you're selling a premium product, you might compare it to a lower-quality alternative to showcase its superior features and benefits. This can help potential customers see the value in choosing your offer over others in the market. Additionally, framing your offer in contrast to a less de...
Similar Posts
Positioning helps consumers understand why a brand is different and why they should choose it
Positioning is critical in today's cluttered marketplace. It helps consumers make sense of the multitude of options available t...
Avoid brand dilution
Brand dilution occurs when a brand extends itself too thin, spreading its resources and focus across too many different product...
A brand is not a logo, it's a gut feeling
A brand is the gut feeling of a customer about a product, service, or company. It's not what you say it is, it's what they say ...
Connecting emotionally with customers through your why builds loyalty
When a company is able to effectively communicate their "why" to their customers, it creates an emotional connection that goes ...
Commitment and consistency play a crucial role in shaping people's behavior and choices
People have a deep desire to be seen as consistent individuals. Once they make a choice or take a stand on a particular issue, ...
Providing evidence and logical reasoning strengthens persuasion
When it comes to persuasion, one of the most powerful tools at our disposal is providing evidence and logical reasoning. By pre...
Cultivate a mindset of continuous learning and improvement
To truly innovate, one must embrace a mindset that is constantly seeking to learn and improve. This means being open to new ide...
Humans are predictably irrational
Humans are predictably irrational. This statement may seem contradictory at first glance, but upon closer examination, it becom...
Be aware of the selfserving bias
The selfserving bias is a common cognitive error that affects us all. It leads us to attribute our successes to our own skill a...
Social validation can trigger a desire to conform to group norms
The need for social validation is deeply ingrained in human nature. We all seek acceptance and approval from others, as it prov...