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The power of suggestion can shape our thoughts and actions from "summary" of Magic Words by Jonah Berger

In Magic Words, the idea that suggestion can influence our thoughts and behaviors is explored in depth. The power of suggestion is a force to be reckoned with, shaping our attitudes and actions in ways we may not even realize. Whether it's a subtle hint or a direct command, the words we hear can have a profound impact on how we think and what we do. This concept is rooted in the way our brains process information. When we are exposed to certain words or phrases, our minds automatically begin to form associations and connections. These mental connections can then influence our beliefs and behaviors, often without us even being aware of it. In this way, suggestion has the power to shape our reality and guide our actions. One example of this phenomenon is the use of persuasive language in advertising. By carefully selecting words and phrases that evoke ce...
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    Magic Words

    Jonah Berger

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