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Align your messages for greater impact from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
To persuade someone effectively, you must align your messages for maximum impact. This means ensuring that every piece of information you provide is consistent and works together to support your overall message. When your messages are aligned, they reinforce each other and create a strong, unified argument that is more likely to convince your audience. To align your messages, start by identifying the key points you want to communicate. These points should be clear, concise, and focused on your main objective. Once you have your key points, make sure that all of your supporting information – whether it's statistics, anecdotes, or examples – ties back to these main points. This will help you build a coherent and persuasive argument that is easy for your audience to follow. Another important aspect of aligning your messages is ensuring that you are consistent in your tone and style. If your messages are inconsistent, it can confuse your audience and weaken your overall argument. Make sure that your language, imagery, and overall approach are all in harmony with each other. This will help you build credibility and mak...
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