Understanding human behavior is crucial in persuasion from "summary" of Persuasão by Maytê Carvalho
To be successful in persuading others, it is essential to have a deep understanding of human behavior. People are complex beings, influenced by a myriad of factors that shape their thoughts, emotions, and actions. By recognizing and appreciating these nuances, one can tailor their persuasive efforts in a way that resonates with the target audience.
Human behavior is not always rational or predictable. It is often driven by subconscious desires, emotions, and biases that can cloud judgment and decision-making. Therefore, a persuasive communicator must be able to tap into these underlying motivations and address them effectively.
Moreover, individuals hav...
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