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Utilizing the primacy effect can impact decisions from "summary" of The Psychology of Persuasion by Kevin Hogan
When it comes to influencing decisions, understanding the primacy effect can be a game changer. This psychological phenomenon suggests that information presented first has a greater impact on decision-making than information presented later. This means that the order in which information is presented can significantly influence the outcome of a decision. By strategically placing important information at the beginning of a presentation or argument, persuaders can leverage the primacy effect to their advantage. This is because our brains tend to place more importance on information that is presented first, giving it more weight in the decision-making process. This can be especially powerful in situations where individuals are processing a large amount of information and need to simplify ...
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