Using contrast can enhance persuasion from "summary" of The Psychology of Persuasion by Kevin Hogan
When it comes to persuading others, using contrast can be a powerful tool in your arsenal. By highlighting differences between two options, you can make one seem more appealing than the other. This technique can be particularly effective when trying to convince someone to choose a certain product or service.
For example, imagine you are trying to sell a car to a potential buyer. By comparing the features of your car to those of a competitor's car, you can emphasize the benefits of choosing your vehicle. Maybe your car gets better gas mileage, has more safety features, or comes with a better warranty. By pointing out these differences, you can make your car seem like the better choice.
In addition to comparing products or services,...
Read More
Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.
