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Using contrast can enhance persuasion from "summary" of The Psychology of Persuasion by Kevin Hogan
When it comes to persuading others, using contrast can be a powerful tool in your arsenal. By highlighting differences between two options, you can make one seem more appealing than the other. This technique can be particularly effective when trying to convince someone to choose a certain product or service. For example, imagine you are trying to sell a car to a potential buyer. By comparing the features of your car to those of a competitor's car, you can emphasize the benefits of choosing your vehicle. Maybe your car gets better gas mileage, has more safety features, or comes with a better warranty. By pointing out these differences, you can make your car seem like the better choice. In addition to comparing products or services,...
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