Audio available in app
Highlight the benefits of an idea to make it stick from "summary" of Made to Stick by Chip Heath,Dan Heath
To make an idea stick, it's not enough to simply present it; you must also highlight its benefits. By doing so, you give people a reason to care about the idea and remember it long after they've heard it. Benefits provide a clear and tangible reason for why someone should pay attention to what you have to say. When you focus on the benefits of an idea, you make it more relatable and relevant to your audience. People are more likely to remember something that directly impacts their lives or promises to make them better off in ...
Similar Posts
Brands should lead customers on a journey
In order to truly connect with customers, brands must take them on a journey. This journey is not just a physical one, but an e...
Create a sense of urgency in your persuasion
To be successful in persuading others, it is essential to create a sense of urgency in your communication. Urgency is a powerfu...
Utilizing the scarcity principle can be effective
The scarcity principle is a powerful tool in the world of persuasion. When something is scarce or limited in availability, peop...
Lead with authenticity and humility
Leading with authenticity and humility means being true to yourself and approaching situations with a sense of openness and mod...
Recognize the impact of emotional triggers
Emotional triggers can have a significant impact on our decision-making process. These triggers can cause us to react impulsive...
Create a sense of belonging
To create a sense of belonging is to foster a deep connection within a group or community. This connection goes beyond just bei...
Consider the unintended consequences
When we make a decision or take an action, we often focus on the immediate outcomes that we expect to happen. We consider the b...
Continuous learning and improvement are key to becoming a master persuader
To become a master persuader, one must understand the importance of continuous learning and improvement. This concept is crucia...
Invest in ongoing education and skill development
To stay ahead of the curve in today's fast-paced and ever-changing business landscape, professionals must prioritize continuous...
Overcoming objections is crucial
In the art of persuasion, the ability to overcome objections is paramount. When attempting to influence others, it is inevitabl...