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Appeal to nobler motives from "summary" of How To Win Friends and Influence People by Dale Carnegie
Instead of trying to manipulate others or appeal to their base instincts, it is far more effective to appeal to their nobler motives. People are inherently driven by a desire to feel important and valued, so by appealing to their higher principles and ideals, you can tap into this fundamental need. When you understand what drives someone at a deeper level, you can tailor your approach to align with their values and beliefs. By appealing to someone's nobler motives, you show them respect and acknowledge their worth as an individual. This creates a sense of connection and understanding, which can l...
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