Emotions play a significant role in persuasion from "summary" of Influence, New and Expanded by Robert B Cialdini
The role of emotions in persuasion cannot be overstated. When trying to influence others, tapping into their emotions can be a powerful tool. Our emotions often guide our decisions and actions more than we realize. By appealing to someone's emotions, you can create a connection that goes beyond mere logic. One reason emotions are so effective in persuasion is that they can bypass our rational thinking. When we are emotionally invested in something, we are more likely to overlook flaws or inconsistencies. This is why advertisers often use emotional appeals in their campaigns. By creating a strong emotional response, they can make us more receptive to their message. Another way emotions ca...
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