Persuasion is a powerful tool in communication from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
Persuasion, in the realm of communication, holds an unparalleled power to influence and sway the thoughts, beliefs, and actions of others. It is a skill that, when mastered, can open doors, build relationships, and achieve desired outcomes. The art of persuasion lies in the ability to present ideas in a compelling manner, tapping into emotions, values, and beliefs to create a sense of connection and resonance with the audience. It is about understanding the psychology of persuasion, knowing how to frame messages in a way that resonates with the needs and desires of the listener.
Effective persuasion is not about manipulation or coercion, but about building rapport, establishing trust, and creating a shared sense of purpose. It involves active listening, empathy, and the ability to adapt one's communication style to suit the preferences and personalities of others. By understanding t...
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