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Use the right triggers to activate the reptilian brain from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
To effectively persuade someone, it is essential to understand the intricate workings of the human brain. Our brain is divided into three main parts: the neocortex, the limbic system, and the reptilian brain. The reptilian brain is the oldest part of our brain, responsible for our primal instincts and survival mechanisms. It operates on a subconscious level, making decisions based on emotions rather than logic. In order to appeal to the reptilian brain, we must use the right triggers. These triggers are sensory cues that activate certain primal instincts and emotions in the brain. By tapping into these triggers, we can influence how people perceive and respond to our messages. This is crucial in persuasion, as it allows us to bypass the logical thinking of the neocortex and appeal directly to the emotional core of the reptilian brain. There are six primal triggers that have been identified as particularly effective in activating the reptilian brain. These triggers are self-centered, contrast, tangible, beginning and end, visual, and emotional. By incorporating these triggers into our communication, we can increase the chances of persuading others effectively. The self-centered trigger, for example, appeals to people's natural inclination to prioritize their own need...
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