Stand out through your why from "summary" of Start with why by Simon Sinek
Every organization knows WHAT they do. These are the products they sell or the services they offer. Some organizations know HOW they do it. These are the things that set them apart from their competition, the unique selling points. But very few organizations know WHY they do what they do. And by WHY, I don't mean making a profit. That's a result. By WHY, I mean the purpose, the cause, the belief that drives an organization. Knowing your WHY is essential because it gives you a clear sense of purpose. It's what inspires you to come to work every day, and it's what makes your customers loyal to your brand. When you make decisions based on your WHY, you are more likely to attract like-minded individuals who share your beliefs. These individuals will be more invested in your success because they aren't just there for a paycheck; they are there because they believe in what you stand for. When you communicate your WHY effectively, you will stand out from the competition. People don't buy WHAT you do; they buy WHY you do it. T...
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