Building credibility through expertise is important in persuasion from "summary" of How to Influence People and Become A Master of Persuasion by Clark John
When it comes to persuading others, one of the most crucial factors is establishing credibility through expertise. This means that in order to effectively influence people, you need to demonstrate that you have a deep understanding of the subject matter at hand. People are more likely to trust and follow someone who is knowledgeable and experienced in a particular area. Expertise can be built through education, training, and hands-on experience. By showcasing your expertise, you can gain the trust and respect of others, making it easier to persuade them to see things from your perspective. When people believe that you know what you're talking about, they are more likely to listen to your ideas and be swayed by your arguments. In addition to expertise, credibility can also...
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