Understanding triggers can help make ideas go viral from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Understanding triggers is a crucial element in making ideas go viral. Triggers are stimuli that prompt people to think about related things, and they can significantly influence the spread of ideas. When an idea is associated with a trigger that is prevalent in a particular environment, it is more likely to be top of mind and therefore more likely to be shared. For example, the idea of popcorn is commonly triggered by the environment of a movie theater. By understanding triggers and associating ideas with relevant cues in the environment, one can increase the likelihood of their ideas going viral. Triggers work by creating associations between stimuli and ideas. These associations can be powerful drivers of behavior, as people tend to act on things that are top of mind. By leveraging triggers effectively, one can increase the visibility and salience of...
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