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The primitive reptilian brain is focused on survival from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
The primitive reptilian brain is constantly scanning our environment, looking for threats and opportunities for survival. This part of our brain is not concerned with complex thoughts or emotions; its main priority is to keep us alive. It is a simple, but powerful, mechanism that has been developed over millions of years of evolution. When we communicate with others, it is important to keep in mind that our messages should appeal to this primal instinct for survival. By focusing on the basic needs and fears of our audience, we can create a more persua...
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