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Consistency in messaging builds trust and reliability from "summary" of Secrets of Power Persuasion by Roger Dawson
Trust and reliability emerge as key pillars in effective communication, and they stem from the consistency of the messages conveyed. When individuals encounter repeated themes, values, or ideas, a sense of familiarity develops. This familiarity fosters a perception that the communicator stands firmly behind their words, creating a foundation for trust. Imagine a scenario where a leader consistently articulates a vision for the future. Each time they speak, they reiterate core principles and goals. This repetition not only reinforces the message but also assures the audience that the leader is steadfast in their commitment. As a result, followers become more likely to believe in the leader's intentions and capabilities, increasing their overall confidence. Clarity is paramount. When messages are straightforward and coherent, they resonate more profoundly with the audience. A clear message reduces the chance of misinterpretation, allowin...
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