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Build credibility by demonstrating expertise in your field from "summary" of Mapa da persuasão by Gislene Isquierdo
To convince others of our ideas, it is essential to establish credibility. One effective way to do this is by showcasing our expertise in the subject matter. By demonstrating that we are knowledgeable and experienced in our field, we can build trust and credibility with our audience. When we are seen as experts in our field, people are more likely to listen to what we have to say and take our opinions seriously. This can be particularly important when trying to persuade others to adopt our point of view or to take a specific course of action. There are several ways to demonstrate expertise. One way is by sharing our qualifications and experience with others. This could include highlighting relevant degrees or certifications, as well as any hands-on experience we have in the field....
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