Emotions play a key role in decisionmaking and persuasion from "summary" of Don't Think of an Elephant! by George Lakoff
Emotions are not separate from reason, but inextricably linked to it. They shape the way we think, the way we reason, and the decisions we make. This is a crucial point to understand when it comes to persuasion and decision-making. When we hear a compelling story or see a powerful image, our emotions are triggered. These emotions can influence our perception of the facts, our judgment of what is important, and ultimately, our decision-making process. This is why emotions are such powerful tools in the realm of persuasion. In order to be effective persua...
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