Encourage participation and interaction with the message from "summary" of Made to Stick by Chip Heath,Dan Heath
To ensure that a message truly sticks with an audience, it's not enough for them to simply hear or read it. The key is to get them actively involved in the message, to participate and interact with it in a meaningful way. This can be achieved through various techniques that engage the audience and make them feel like they are a part of the message itself.
One effective way to encourage participation is to create opportunities for the audience to contribute their own thoughts and ideas. This can be done through interactive activities, such as polls, surveys, or discussions, that prompt the audience to share their opinions and engage with the message on a deeper level. By allowing the audience to have a voice and be an active part of the conversation, the message becomes more personal and relevant to them.
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