Summary of How to Influence Anyone Effectively: The Art of Persuasion

How to Influence Anyone Effectively: The Art of Persuasion provides a comprehensive look at the art of persuasion, with tactics and techniques designed to help gain people’s trust and motivate them to take action. It discusses the psychology behind persuasive communication, and offers strategies on how to influence even the most challenging personalities. From understanding what kind of persuasive message resonates best with certain people to the importance of body language and storytelling, this book provides readers with a vast array of tools to gain the attention and cooperation of others. It also shows readers how to overcome possible resistance and unfamiliar situations, as well as how to persuade in a crisis. In all, this book provides a look into the art and science of influencing anyone and shows readers how to succeed in persuasive conversations.