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Habits form through triggeraction-reward loops from "summary" of Hooked by Nir Eyal

Habits are formed through a process known as the "Hook Model." This model consists of four key elements: triggers, actions, rewards, and investments. The trigger is what prompts the user to take action, such as a notification or an external cue. The action is the behavior that the user performs in response to the trigger, which can be anything from clicking a link to scrolling through a feed. Once the action is completed, the user receives a reward, which provides them with some form of satisfaction or pleasure. This reward reinforces the behavior and increases the likelihood that the user will repeat it in the future. Over time, as the user continues to engage in the behavior, a habit is formed. The final element of the Hook Model is the investment, which occurs when the user puts something into the product, such as time, money, or data. By investing in the product, the user becomes more likely to return to it in the future, further solidifying the habit. The key to creating a successful habit-forming product is to design it in such a way that it guides users through the Hook Model. By understanding how triggers, actions, rewards, and investments work together to form habits, product designers can create products that keep users coming back for more.
  1. The goal is to create a habit loop that is so compelling that users cannot resist it. By harnessing the power of triggers, actions, rewards, and investments, product designers can create products that are not only engaging but also habit-forming. This understanding of human behavior can be used to create products that have a lasting impact on users' lives.
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Hooked

Nir Eyal

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