Summary of Hooked

"Hooked: How to Build Habit-Forming Products" is a book by Nir Eyal which discusses how products and services can be designed to form habits which drive user engagement and loyalty. The book shares practical advice and strategies on how to create these habit-forming products, as well as understanding the needs and triggers which influence user behavior. It also delves into important topics such as user addiction, the malicious use of habit-forming technology, and how to nurture sustainable user engagement.