Processed food is engineered to be irresistible from "summary" of Fat Chance by Robert H. Lustig
Processed food is designed to target our brain's reward system, triggering a surge of dopamine that makes us crave more. This manipulation of our brain chemistry is intentional and strategic. Food manufacturers use a combination of sugar, salt, and fat to create the "bliss point" - the perfect balance of flavors that keep us coming back for more. This formula is not based on health or nutrition, but on profit and market share. The engineering of processed food goes beyond just taste. It also involves manipulating texture, mouthfeel, and aroma to enhance the sensory experience. These elements work together to create a product that is not only delicious but also difficult to resist. In fact, research has shown that processed food can be just as addictive as drugs like cocaine. Furthermore, food manufacturers use clever marketing tactics to make their products even more appealing. Bright colors, catchy slo...
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