Emotional design creates lasting impressions from "summary" of Emotional Design by Don Norman
Emotional design, at its core, is about creating products that elicit emotional responses from users. These responses are key to forming lasting impressions that can shape how users feel about a product over time. When users have positive emotional experiences with a product, they are more likely to remember it fondly and continue using it. One of the key aspects of emotional design is simplicity. By simplifying the user experience and focusing on the most important features, designers can create products that are intuitive and easy to use. This simplicity can lead to a sense of delight and satisfaction in users, which in turn can create strong emotional connections to the product. Clarity is another important aspect of emotional design. Clear communication through visual cues, language, and interactions can help users understand how to use a product effectively. When users feel confident in their ability to use a product, they are more likely to have positive emotional experiences with it. Logical sequencing is also crucial in emotional design. By guiding users through a product in a logical and intuitive way, designers can create a sense of flow that can enhance the overall user experience....
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