The best companies create their own markets from "summary" of Zero to One by Peter Thiel,Blake Masters
Creating a new market is not just about finding a new niche or segment within an existing market. It involves developing a completely new category that customers didn't even know they wanted. This requires a level of innovation and vision that goes beyond simply improving upon existing products or services. Instead of competing in crowded markets where differentiation is difficult, the best companies focus on creating their own playing field where they can define the rules.
By creating a new market, a company can establish itself as a monopoly, at least temporarily. Monopolies are often seen as negative, but in reality, they are the most successful businesses because they have no direct competition. This allows them to set their own prices and capture the full value of their innovation. Monopolies are not stagnant; they continue to innovate and improve their products or services to main...
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