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Context is crucial in decisionmaking from "summary" of Alchemy by Rory Sutherland
The importance of context in decision-making cannot be overstated. It is a fundamental aspect of human behavior that often goes unnoticed or unappreciated. Our choices are heavily influenced by the circumstances we find ourselves in, the environment we are in, and the mental state we are in at the time. Context shapes our perceptions, preferences, and priorities. What may seem like a rational decision in one situation may appear entirely irrational in another. For example, the value we place on an object or experience can vary greatly depending on the context in which it is presented to us. A cup of coffee may be worth a few dollars at a cafe, but if it is offered for free at a conference, we may perceive it as having much higher ...
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