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Brands must emphasize the transformation they offer from "summary" of Building a Storybrand by Donald Miller
In a crowded marketplace, customers are bombarded with messages from countless brands vying for their attention. To cut through the noise and capture the hearts of consumers, brands must do more than just showcase their products or services. They must focus on the transformation they offer. By emphasizing the transformation, brands can connect with customers on a deeper level. People are not just looking to buy a product; they are seeking a solution to their problems or a way to improve their lives. When brands highlight the positive change that their offerings can bring about, customers are more likely to resonate with the message and consider making a ...
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