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Trust is a fundamental element in persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Trust serves as a cornerstone in the process of persuasion, as individuals are more likely to be influenced by those they perceive as trustworthy. When faced with a persuasive message, people tend to evaluate not only the content but also the source delivering it. If the source lacks credibility or is perceived as untrustworthy, the message is often dismissed or met with skepticism. Establishing trust with the audience is crucial for effective persuasion. When individuals trust the source of information, they are more inclined to accept and act upon the message being conveyed. Trust can be built through various means, such as demonstrating expertise, showing genuine concern for the audience's well-being, and consistently delivering on promises. In the abs...
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