Understand the moral foundations of your audience when framing issues from "summary" of Don't Think of an Elephant! by George Lakoff
To effectively communicate with your audience, it is crucial to understand the moral foundations that shape their beliefs and values. People's moral values are deeply ingrained within them and influence how they perceive and respond to different issues. By framing issues in a way that aligns with your audience's moral foundations, you can create a more compelling and persuasive message that resonates with them on a fundamental level. When crafting your message, consider the moral values that are important to your audience. For example, some people may prioritize fairness and equality, while others may value loyalty and tradition. By tapping in...
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