Summary of Don't Think of an Elephant!

Don’t Think of an Elephant! is a book written by one of the most influential political and international figures of the last century: author, scholar, and activist George Lakoff. The core of the book is an explanation of why President George W. Bush won the 2004 presidential election, and how progressives can use the tools of framing issues to win future elections. At the heart of the book is Lakoff’s concept of "framing," which can be defined as a way of looking at a particular issue, using specific language that conveys a particular meaning. Throughout the book, Lakoff explains the power of framing political arguments and how powerful frames can quickly shape public opinion. He also examines the ways that both conservatives and liberals have used frames to their advantage and the ways progressives can learn to successfully frame their own political arguments. In addition, Lakoff looks at the “values” of the two major political parties and how this affects their use of language. The book is packed with helpful tools for progressives to use in order to shape political dialogue and win elections.