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Using visual aids can enhance persuasion from "summary" of Técnicas de Persuasão by Adenilson Giovanini
Visual aids play a crucial role in the persuasion process. They have the power to enhance the persuasiveness of a message by making it more engaging and memorable. When used effectively, visual aids can help capture the audience's attention and keep them focused on the key points being presented. By incorporating visual elements such as images, charts, graphs, and videos, speakers can provide additional context and support for their arguments. These visual aids serve to clarify complex information, making it easier for the audience to understand and digest. In this way, visual aids can help reinforce the speaker's points and make them more persuasive. Furthermore, visual aids can evoke emotions in the audience, makin...
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