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Repetition reinforces the stickiness of an idea from "summary" of Made to Stick by Chip Heath,Dan Heath
The idea that repetition reinforces the stickiness of an idea is not just a random observation; it is grounded in the way our brains work. When we hear something multiple times, it becomes more familiar to us. And familiarity breeds liking. Psychologists call this the "mere exposure effect." The more we are exposed to something, the more we tend to like it. Repetition is like a mental Velcro that helps ideas stick in our minds. The more something is repeated, the more it becomes ingrained in our memory. It's as if our brains are saying, "This must be important because I keep hearing it over and over again." This is why advertisers repeat their messages so frequently. They know that repetition is key to making their messages memorable and persuasive. But repetition alone is not enough. The key is to repeat the core message or the most important parts of the idea. This is what psychologists call "active repetition." In other words, don't just repeat something for the sake of repetition. Repeat the most crucia...
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