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Building trust is essential for persuading others from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Trust is the foundation upon which all successful persuasion stands. Without trust, our efforts to persuade others will fall flat. It is impossible to influence someone if they do not trust us. Trust is the key to unlocking the door to someone's mind and heart. When we have trust, we have a powerful tool at our disposal. Building trust takes time and effort. It requires us to be honest, reliable, and consistent in our words and actions. Trust is not something that can be forced or rushed; it must be earned through our behavior over time. People are naturally skeptical, particularly when it comes to being persuaded. They need to feel that they can rely on us before they will be willing to listen to what we have to say. Trust is not something that can be tak...
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