Word of mouth is an effective form of spreading ideas from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Word of mouth has long been recognized as a powerful tool for spreading ideas. When people hear about something from a friend or family member, they are more likely to believe it and act on it. This is because recommendations from people we know and trust carry more weight than advertising or other forms of promotion. In fact, research has shown that word of mouth is up to ten times more effective at influencing people's decisions than traditional marketing tactics. There are several reasons why word of mouth is so effective. For one, people are more likely to pay attention to information that comes from someone they know personally. This is because we trust our friends and family members to give us honest and unbiased opinions. In addition, when we hear about something from someone we know, it feels more relevant to us personally. We are more likely to pay attention to and remember infor...
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