Authority figures can sway opinions from "summary" of Influence, New and Expanded by Robert B Cialdini
Authority figures possess a potent ability to influence and shape the opinions of others. Whether it be through their expertise, position of power, or perceived credibility, these individuals hold a significant sway over how people think and behave. This influence can be especially impactful when individuals are uncertain or unfamiliar with a particular subject matter. In such cases, people are more likely to defer to the judgment and guidance of those in authority, trusting that their opinions are based on knowledge and experience. The power of authority figures to sway opinions can be seen in a variety of settings, from the boardroom to the classroom. In business, for example, the endorsement of a respected industry leader can make or break a product or service. Consumers are more inclined to trust and support offerings that have been vouched for by someone they perceive as an expert or influencer in the field. Similarly, in educational environments, students are likely to adopt the views and beliefs of their teachers and professors, viewing them ...
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