Summary of Contagious: by Jonah Berger | Summary & Analysis

Contagious: Why Things Catch On by Jonah Berger is a comprehensive guide to understanding and mastering the science of social influence and modern-day word of mouth marketing. The book examines six key steps to creating content viral and provides readers with a range of strategies on how to create content that can provoke an emotional reaction to influence others. Each chapter covers a key factor in the contagion process and explains how to create content that will stick and spread like wildfire. Berger looks at classic marketing campaigns, scientific research and consumer data to explain why some brands, products and services become viral sensations, while others flounder in obscurity. The book also provides practical advice on how readers can use word of mouth and influence marketing to quickly reach their target audience.