Be transparent and honest in your communications from "summary" of The New Relationship Marketing by Mari Smith
Being transparent and honest in your communications is a fundamental principle in building trust and credibility with your audience. When you are transparent, you are open and honest about who you are, what you do, and what you stand for. It's about being authentic and genuine in your interactions with others. Transparency breeds trust, and trust is the foundation of any successful relationship. In today's digital age, where information spreads quickly and easily, it's more important than ever to be transparent in your communications. People can see through dishonesty and half-truths, and if they feel like you are not being forthright with them, they will quickly lose trust in you. On the other hand, when you are open and honest in your communications, people are more likely to trust you and be loyal to you. Transparency is not just about sharing information; it's also about being consistent in your messaging. Your audience should be able to rely on you to be truthful and transparent in all your communications. This...
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